Unlock Elite Football Kit Aesthetics: How Top Clubs Harmonise Logo and Colours

2023-09-08

The biggest football clubs create kits with a unique design by harmonising their logo and colours. How do they do it? At MOMUTO, we reveal all the secrets in this practical guide.

Take inspiration from Manchester United, Manchester City, Inter Milan or Arsenal. In their designs, these clubs sometimes adjust the colours of their own logos as well as those of their sponsors to achieve a more harmonious and visually striking kit.

Kits from Manchester United, Manchester City, Inter Milan and Arsenal: their logos perfectly match the colours of their kits and sponsors.

We will show you how to recreate this effect in a simple way, starting with the creation of the logo for the fictional club "FC Tigers".

Ready to give your kits an elite look? Let's go!

Step 1: Start with the Logo — Creating the Logo for FC Tigers

Before thinking about the kit, you need a logo. Here we imagine one for "FC Tigers". Using AI, let's create a logo that truly reflects the spirit of this fictional club.

Once the logo is complete, its colours will directly inspire the kit design.

Creating the FC Tigers logo

Step 2: Colour Adaptation — Harmonise and Adjust the FC Tigers Logo Shades

The original FC Tigers logo is dominated by blue and red. These core colours will serve as the foundation for our kit design. We aim to establish harmony by using complementary shades that reflect the club's spirit.
Changing the kit colours to combine them with those of the logo.

However, don't think you need to stick strictly to these colours. Top clubs, for example, often play with their logo shades to offer varied and modern kits. Here, we took the initiative to change the red in the FC Tigers logo to a light orange, giving the kit design a fresh new feel.

Transitioning a dominant logo colour to better suit the desired kit design.

Step 3: Adding a Sponsor — Harmonising the Sponsor Logo with the Kit

Giving the FC Tigers kit a professional look means integrating a sponsor. With our 3D configurator, it's simple: click on "Logo", and choose where to place it, for example on the chest.

Make sure the logo harmonises with the design. Take "Allianz" as an example: the blue of their logo might not match our kit. For visual consistency, we change the colour to white or the light orange from our logo. 

FC Tigers esport kit with the Allianz logo harmonised

Conclusion

Creating a fully customisable football kit from scratch is an exciting adventure. Starting with the logo design, as we demonstrated with FC Tigers, and finishing with sponsor harmonisation, each step offers an opportunity to express a unique vision.

At MOMUTO, we are proud to guide you through this creative journey. Stay tuned, because in our next series, we will dive into the art of playing with patterns on kits. Keep innovating and inspiring!

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